PESTI is a geometric sans-serif family in 3 styles — Regular, Italic, and Bold — designed for editorial work, cultural branding, fashion typography, and any project that needs urban elegance with historical depth.

The starting point was a letterform discovered in the 1901 Isis — a geometric sans from a turn-of-the-century Budapest type specimen book. Among its pages — filled with the typographic culture of fin-de-siècle Pest — clean geometry, confident proportions, and the quiet modernism of a city building itself into a European capital.

PESTI redraws that geometry. Not a revival — a conversation. The Bold style carries the monumental weight of 1930s Budapest cinema posters and Art Deco façades. The Regular and Italic bring the same DNA into contemporary editorial and branding work.

The name is the city. The flat, forward-looking half of Budapest that gave the world Rezső Seress, Mihály Curtiz, and Sándor Korda before any of them became international.

Geometry doesn’t age. It just finds new addresses.